Art Malkov is a digital leader who focuses on generating and implementing digital strategies with industry defining impacts.
He is currently working on a book “Digital Impacts: Modern Guide To Remote Work”. — The book focus is on finding keys to success while avoiding costly mistakes that can hinder growth of an organization in remote environment. It explores the journey of training and scaling remote teams while calling on the reader to experience remote environment in a new light..
As a Chief Digital Officer at leading blockchain development firm in the USA. Art have led digital strategy for BlockchainDriven (BCD). He managed digital growth department at BlockchainDriven — — “Art Malkov makes seemingly impossible projects look easy. His innovative approach to digital strategy has positioned BCD as a leader in blockchain space.” — — Michael Miller, Chief Innovation Officer at BCD.
Digital Direction, Marketing Strategy, Global Lead Gen
The Columbia Lab-to-Market (L2M) Accelerator Network is a cross-discipline support system providing tactical and strategic guidance to the Columbia-affiliated accelerators. Art brought digital strategy expertise to the Columbia IBM Lab-to-Market Blockchain Accelerator and its entrepreneurship cohorts. — — “Working with Art was eye opening for Columbia accelerator cohorts. His ability to zoom from high level to minute details has allowed multiple projects to make market fit breakthroughs” — — Dmytro Pokhylko, Managing Director, Columbia Technology Ventures.
Digital Strategy Consulting, Go to Market Brand Building, Growth Strategies
UX Strategy, Experience Architecture, Brand Building
Leading consumer online financial lead generator for banking clients in the United States with millions of monthly visitors. Art’s team was brought in to improve brand and content experience, which has led to measurable lead inflow and significantly higher lead to sale conversion. — –“Art was extremely knowledgeable when it came to fusion of content, UX and sales channels. His insights have helped us to become a leader in banking lead generation space. ” — — Roman Shtein, CEO at RewardExpert.
SEO Framework, Email Marketing, Digital Content
Interaction Design, Roadmap Design, A/B and Variant Testing
Content.ai was a stand alone project, with the objective to bring content solutions to businesses, powered by Ai and Machine learning algorithms. It utilized the latest ai content algorithms to create relevant content for a range of industries. Art and his team were leading digital strategy implementation . This project was acquired by Kentiko Software in the fall of 2019.
Wix is the largest and leading global website builder with over 150 million live sites. Art’s team worked closely with Wix internal marketing team, reporting directly to Kobi GamIiel (Head of User Marketing at Wix) to polish and streamline lead on-boarding experience. — — Art has been a featured speaker to the Wix HQ in NYC and shared his insights on implementing digital strategy, SEO, content and sales optimization with business leaders from the Wix global community.
Lead Conversion Checklist Conversion Focused Content Sales Optimization
UX Research Data-Driven Design Experience Architecture